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YETI COOLERS + ACCESSORIES
ABOUT YETI COOLERS + ACCESSORIES
In 2006, YETI® Coolers was founded with a simple mission: build the cooler we’d use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse it would be put through out in the field and on the water. One that simply wouldn’t break. YETI decided early on that product innovation would come from necessity and firsthand experience — not from market research and data analysis. And never sacrifice quality for a few extra bucks. Because having your cooler’s lid cave in when using it as a casting platform should never be part of anyone’s fishing trip. Today it is the cooler of choice for outdoor enthusiasts, pros, tailgaters, and backyard barbecue kings. Ultimately, life is about having a good time doing what you love.